How to use AI to analyze a competitor’s pricing page and generate a comparison table for your own site?

Analytics & Optimization

This task helps you understand how competitors price their offerings. It identifies plan names, price points, and key features.
You’ll normalize data so apples-to-apples comparisons are possible. Then you’ll assemble a table that highlights pricing gaps.
The deliverable supports pricing decisions and competitive intelligence.

Who is this for?

- Pricing teams
- Product managers
- Marketing teams
- Competitive intelligence analysts
- Strategy leaders

Before you start

- Access to the target pricing pages
- Ability to extract plan names and features
- Basic data extraction or manual review capability
- Availability of timestamp or page copies for recency

General Process (How it works)

  1. Identify target pricing pages Gather 3u20135 competitor pricing pages and relevant plans to compare.
  2. Extract plan data Capture plan names, prices, features, and billing intervals.
  3. Normalize data Standardize plan names and feature lists for apples-to-apples comparison.
  4. Build comparison table Create a side-by-side table showing price, features, and value.
  5. Quality checks Verify extracted data and annotate any uncertainties.
  6. Draft insights Summarize key takeaways and pricing gaps for decision-makers.
  7. Prepare deliverable Provide the table and summary in a publish-ready format.

Common beginner mistakes

❌ Not standardizing price units
❌ Ignoring free trials or discounts
❌ Copying prices without currency
❌ Failing to verify data recency
❌ Overlooking plan features differences
❌ Assuming all pages are up-to-date
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