How to set up a failover automation that switches to a second email provider if the first one hits a limit?

Automation & No-Code

Paragraph 1: Define the failover goals and constraints. Outline how you will detect limits and route to a backup provider.

Paragraph 2: Consider testing, rollback, and logging. Plan for edge cases such as partial failures and synchronization issues.

Paragraph 3: Ensure monitoring and alerting are in place for visibility and quick response.

Who is this for?

- Site reliability engineers and ops teams
- Developers building transactional email flows
- IT/DevOps staff responsible for uptime and sending limits
- Marketing teams relying on reliable delivery

Before you start

- Access to both providers' APIs
- Separate credentials for primary and backup
- Ability to modify routing logic or service layer
- Centralized logging and alerting
- A staging environment to test failover

General Process (How it works)

  1. Define objective and constraints Clarify failover goals, required uptime, acceptable delay, and success criteria.
  2. Choose primary and backup providers Select two email providers with API access, rate limits, and acceptable deliverability.
  3. Model switching logic Decide threshold and backoff policy for switching; determine whether to switch back when primary recovers.
  4. Implement routing and failover Add routing logic to switch providers when the threshold is met; ensure the switch is atomic and idempotent.
  5. Implement monitoring and alerts Track quotas, errors, and switch events; alert on anomalies.
  6. Test failover in staging Simulate primary limit events and verify backup kicks in without message loss.
  7. Deploy and monitor Roll out with logging, alerting, and rollback plan; monitor stability.
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