AWeber

Connect with customers and automate marketing at scale using email campaigns, landing pages, and sign-up forms. The platform supports AI writing for subject lines and copy.

Email & Newsletters, Automation & No-Code, Productivity & Projects

Pricing

USD pricing on the page shows three plans: Lite at $12.50 / month, and Done For You and Plus at $20.00 / month (billed annually).

Pricing plans for AWeber
Plan Price
Done For You $20.00 / month
Plus $20.00 / month
Lite $12.50 / month

Last checked: 2026-01-19 · Source: aweber.com

Key features

  • Create sign-up forms that can be embedded on websites.
  • Build landing pages for campaigns and promotions.
  • Execute automated email campaigns and workflows.
  • Leverage AI writing tools to craft emails and subject lines.

How to do tasks with AWeber

Step-by-step workflows sourced from official docs/tutorials where possible.

How can I connect website forms to an email list? Free possible
  1. Create Or Select List

    In Aweber, navigate to Lists. Click Create a List. Enter your company name, website, and address. Choose a list name (e.g., Newsletter) and set basic list details. Save the list and ensure two-step opt-in is enabled for verification.

  2. Configure List Details

    Open the List Settings. Add a clear description of what subscribers will receive, set the from-name and from-email, and choose the default language. Save changes.

  3. Enable Double Opt-In

    Ensure two-step (double) opt-in is turned on so sign-ups require confirmation. This reduces fake addresses and spam complaints.

  4. Create Sign-Up Form

    Go to Forms > Sign Up Forms > Create Sign Up Form. Choose the form type (Standard on-site form vs. landing page).

  5. Choose Form Template

    Select a template that includes Name and Email fields (or only Email if you prefer).

  6. Customize Form Appearance

    Edit text, colors, and layout to match your brand. Use the Form Builder to adjust headings and button labels.

  7. Copy HTML Embed Code

    In Step 3 of the form setup, select the Raw HTML option and copy the code snippet provided.

  8. Add Form To Website

    On your WordPress site, edit the page where you want the form. Insert a Custom HTML block and paste the copied Aweber code. Save the page.

  9. Test The Sign-Up Form

    Visit the page on your site, submit a test email, and confirm the opt-in from the confirmation email. Check that the subscriber appears in Aweber.

  10. Import Existing Subscribers

    If you have existing clients, go to Subscribers > Import. Upload a CSV and map fields (Email, First Name, etc.). Decide whether to confirm or skip confirmation for existing contacts.

  11. Tag Imported Subscribers

    Because you may have only one list on the free plan, apply a tag like 'newsletter' to imported subscribers to segment them.

  12. Create Welcome Email Campaign

    Navigate to Automation > Campaigns > Create Campaign. Use a prebuilt Welcome series or build your own. Use the tag 'newsletter' as the trigger.

  13. Publish Welcome Campaign

    Edit the welcome emails to reflect your brand. Save changes and set the campaign status to Active.

  14. Create Newsletter Broadcast

    Go to Messages > Broadcasts > Create Newsletter. Choose a template, customize content, and add branding.

  15. Schedule Or Send Newsletter

    In the broadcast editor, choose recipients (e.g., those tagged 'newsletter'), set subject, and schedule date/time. Confirm time zone and save.

  16. Review Strategy And Compliance

    Verify your list strategy aligns with your business goals. Ensure double opt-in, privacy policy visibility, and unsubscribe options are clear.

How to add rules and actions within an automation to segment or update subscribers Paid required
  1. Sign In To AWeber

    In your browser, open AWeber and log in. Ensure you are in the correct account and see the main dashboard with the left navigation panel.

  2. Open Automations

    In the left sidebar, click Automations to access built-in automation workflows.

  3. Create New Automation

    Click the New Automation button in the top-right corner to start a fresh workflow.

  4. Name The Automation

    Enter a descriptive name like 'Segment Subscribers by Tag and Update Field'.

  5. Choose Trigger

    In the Trigger options, select Subscriber Tagged. Then choose the tag that will start the automation (e.g., 'New Lead', 'Engaged').

  6. Add Condition

    Add a Condition (Rule) to check for a tag or other subscriber attributes (e.g., Tag Contains 'Engaged').

  7. Add Action - Tag Subscriber

    Add Action: Apply a tag to the subscriber (e.g., 'Segment:Engaged').

  8. Add Action - Update Field

    Add Action: Update a Custom Field (e.g., set 'Segment' to 'Engaged').

  9. Add Action - Move Subscriber (If Supported)

    If the platform supports it, add Action: Move to a destination List (e.g., 'Engaged Subscribers'). Otherwise skip this step.

  10. Add Action - Notify Team

    Optional: Add Action to send a notification to your team when the automation runs.

  11. Save And Activate

    Click Save. In the automation's status, toggle ON to activate.

  12. Test The Automation

    Use the Test feature or create a test subscriber and apply the trigger to verify the automation triggers and actions.

  13. Monitor Run History

    Open Automation Run History to review results and adjust triggers or actions as needed.

  14. Document And Refine

    Document the tag schema and automation logic. Periodically review performance and refine rules.

How can I create automated email sequences for new subscribers? Paid required
  1. Create Campaign

    In Aweber, click Campaigns > Create Campaign, choose a Newsletter template, give your campaign a name, and click Create.

  2. Open Campaign Editor

    In the Campaigns list, click the campaign name to open the editor. Review the pre created action sequence.

  3. Add Feed Source

    In Step 3 Check Feed, click to configure. Enter the feed URL for your content source and use Aweber to locate the correct feed URL.

  4. Set Sending Schedule

    Choose the update cadence: hourly for near real time or daily/weekly/monthly for a regular cadence.

  5. Edit Message Action

    Inside Step 3, click the Send Message action. Click the Subject line to edit the subject and the content area to edit the template.

  6. Update Content Template

    Click the sample article in the message body to replace with your content and map fields if needed.

  7. Personalize Email

    Add a personal touch by inserting subscriber fields like first name into the subject or body.

  8. Save Message

    After editing, click Save to store the message changes.

  9. Exit to Campaign

    Click Save and Exit to return to the campaign overview.

  10. Activate Campaign

    Click Activate in the campaign list to start the automation for new subscribers.

  11. Publish Landing Page

    Copy the landing page URL from the campaign page and share it to invite people to join.

  12. Add Existing Subscribers

    If you have existing subscribers, follow the guidance to add them to the new campaign via the landing page link.

How to choose triggers for an automated email workflow Paid required
  1. Identify Goals

    Clarify onboarding, engagement, or re-engagement objectives for the automation.

  2. Review Available Triggers

    In the automation builder, locate supported start triggers (for example List Subscribe, Tag Added, Purchase, Form Submission).

  3. Map Subscriber Actions to Stages

    Pair actions like sign-up, link click, or purchase with stages such as welcome, nurture, or post-purchase.

  4. Choose Primary Start Trigger

    Select the trigger that matches your main objective (eg Subscriber Joins List).

  5. Add Secondary Triggers (Optional)

    Enable secondary triggers like Tag Added to branch journeys.

  6. Define Timing & Delays

    Set delays after trigger such as 0 days for welcome or 2 days for follow-up. Use Wait steps.

  7. Configure Entry Criteria

    Apply filters such as only subscribers from a specific segment so the trigger fires for the right people.

  8. Set Entry Point & Sequence

    Choose the campaign or automation and arrange the message sequence.

  9. Preview & Test

    Use the Test or Preview features to simulate a subscriber journey and check content.

  10. Enable & Publish

    Turn on the automation; confirm it is active from the start date and time.

  11. Monitor Performance

    Check open rates, click-through, and unsubscribes after activation.

  12. Iterate Based on Data

    Adjust triggers, timing, and messages based on performance data.

How can I create landing pages that collect email subscribers? Free possible
  1. Plan Funnel

    Define your incentive (free ebook, checklist, etc.), target audience, and the subscriber journey from opt-in to delivery.

  2. Create Landing Page or Sign-up Form

    In Aweber, go to Sign Up Forms > Landing Page, choose a template, and name your page.

  3. Brand & Template Customization

    Upload your logo, adjust background, colors, and typography to match your brand.

  4. Configure Form Fields & Consent

    Keep email as required; add consent language for GDPR and optional fields if needed.

  5. Set Up Confirmation & Thank-You Pages

    Choose or create a confirmation page and a thank-you page URL to guide subscribers.

  6. Create Automation for Delivery

    Build a Welcome Campaign or automation to send the free ebook after signup and after confirmation.

  7. Connect Domain & From Address

    Use a domain-based from address; configure DNS or domain settings if hosting elsewhere.

  8. Test End-to-End

    Submit a test signup, confirm email, and verify the download flow works as expected.

  9. Publish & Monitor

    Publish the page, monitor conversions, and tweak copy or design for better results.

How can I connect email campaigns with landing pages and forms? Free possible
  1. Create Aweber Account And List

    Sign up for Aweber. In the dashboard, choose To Create List. Enter your company name, address, and a descriptive list name (e.g., Newsletter). Enable two-step opt-in to reduce fake signups. Note the list is where your subscribers will live.

  2. Enable Double Opt-In

    In List Settings, turn on two-step confirmation to require subscribers to confirm their address via an email after sign-up.

  3. Create Sign-Up Form

    Go to Forms > Sign Up Forms. Click Create Sign Up Form. Choose a basic or branded template (e.g., Name + Email). Adjust fields to collect only what you need (usually Name and Email). Save the form.

  4. Configure Sign-Up Form Settings

    Name the form (e.g., Newsletter Signup). Decide if you want a Thank You Page on Aweber or on your site. Save the form.

  5. Copy Raw HTML For Embedding

    Open Step 3 and copy the raw HTML code. Use the long version to avoid JavaScript blips. Copy the code to your clipboard.

  6. Embed Form On WordPress Site

    Open your WordPress page where you want the signup. In the editor, add an HTML block (or a custom HTML widget). Paste the Aweber HTML code. Update/publish the page.

  7. Add Sign-Up Tag For Segmentation

    In Sign-Up Forms automation, set a tag (e.g., newsletter) that will be applied to subscribers who sign up via this form. This allows targeted broadcasts later.

  8. Create Welcome Email Campaign

    Go to Automation > Campaigns. Use the default Welcome Series, or create a new sequence triggered by the tag newsletter. Keep it concise and on-brand. Activate it.

  9. Create Newsletter Broadcast

    In Messages > Broadcasts, select a drag-and-drop template. Customize your content, logo, and branding. Save the template.

  10. Schedule Your Newsletter

    In the broadcast editor, choose Schedule. Pick recipients (tag: newsletter or list). Set date/time and timezone. Confirm and Schedule.

  11. Optionally Create A Landing Page

    If desired, create a dedicated Aweber Landing Page for signup. Customize headline and form fields, publish, and use the landing page URL on external sites.

  12. Test The Flow

    Subscribe with a test email on the embedded form. Verify the welcome email is received, the subscriber is tagged, and the newsletter sends on schedule.

How can I build an email list from scratch? Free possible
  1. Open Aweber And Create Free Account

    Go to Aweber, click Get Aweber Free, enter your name, email, and create a password.

  2. Choose Free Plan

    When prompted, select the Free Plan to avoid billing details; you can upgrade later.

  3. Provide Business Info

    Enter business name, website (if any), industry, and your physical address for anti-spam compliance.

  4. Set Up Basic Preferences

    Answer business goals and tools used (e.g., WordPress) and finish onboarding.

  5. Create A Sign-Up Form On A Landing Page

    In Sign Up Forms > Create A Sign Up Form On A Landing Page, pick a template or build from scratch.

  6. Customize Landing Page

    Upload logo, change background, adjust images, spacing, and text to reflect your brand.

  7. Configure Form Fields

    Remove unnecessary fields (e.g., name) to simplify signup; set labels.

  8. Add Consent Lines For GDPR

    Add a line stating that downloading the ebook adds them to the newsletter (compliant).

  9. Set Thank You Page

    Choose Custom URL for thank you page or a dedicated page that confirms and guides to download.

  10. Create Confirmation Email

    Adjust confirmation subject and body; ensure it asks to confirm subscription.

  11. Create Automation / Welcome Campaign

    Create a new Campaign triggered by the tag from the form submission; configure welcome email with download link.

  12. Tag Subscribers And Link To Campaign

    Add a tag like Free Ebook Puppy Schedule to form submissions; ensure campaign triggers on tag.

  13. Publish Landing Page And Test

    Publish the landing page; subscribe with a test email; verify redirection to THANK YOU and email delivery.

  14. Test And Debug

    If issues, verify publish status, tags, and custom URLs; fix and re-publish; re-test.

Ready to try AWeber?

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