How to create brand assets for social media?

How to in Canva

1. Open Canva And Start Brand Project: In Canva, in the top-right corner, click Create a Design. Choose Instagram Post (4:5) to start, then rename the file to Brand Assets For Social Media. This canvas will host your logo, color palette, typography, and social templates.
2. Define Brand Brief In Canva: Add a new page named Brief within the same design. Type your brand name, target audience, tone, and the list of assets you will create (logo, color palette, fonts, social templates).
3. Research Competitors: In a browser, search for industry logos. Collect 6–12 references and save them as image uploads to Canva (Uploads panel) for later reference.
4. Build Mood Board In Canva: Create a Mood Board page, drag in images and color swatches from your references, and arrange them to communicate the vibe and direction. Use templates or make a collage.
5. Sketch Concepts On Paper: Draw rough logo ideas on paper. Pick the strongest concepts and prepare to translate them into Canva using shapes and text.
6. Test Typography: Open the Text tool. Add multiple heading and body text samples. Compare fonts, and limit to two fonts (one for the logo, one for supporting text).
7. Build Color Palette: Use the Eyedropper to sample colors from your mood board. Create swatches for primary, secondary, and neutral colors; record the hex codes for later use.
8. Create Primary Logo Concepts: Design 2–3 logo concepts using simple shapes and typography. Test in black/white and ensure legibility at small sizes.
9. Finalize Logo Variations: Duplicate the best concept. Create horizontal and stacked variations. Align glyphs and maintain clear contrast on light and dark backgrounds.
10. Create Social Templates: Design templates for Instagram Post, Instagram Story, Facebook Post, and Pinterest Pin. Apply your primary color, typography, and logo; plan for platform-specific sizes. Use Resize if available to adapt formats.
11. Create Avatar And Cover Visuals: Design a profile avatar using the logo mark and a cover/banner that aligns with the brand. Ensure consistency with color and typography.
12. Set Up Brand Kit: In Canva, open Brand Kit (Pro). Upload the primary logo, add color swatches, and add fonts. If you don’t have Pro, note color codes and font names in a shared document.
13. Mockups And Visualization: Use Canva Apps > Mockups to visualize logos on devices or real-world items. This helps assess readability and impact before export.
14. Export And Documentation: Download assets: Logo as PNG with transparent background; social templates as PNG/JPG; export color palette and fonts. Create a short brand guidelines document outlining usage rules and examples.