How to repurpose one article into multiple formats?

Writing & Content, Video & Audio, Design & Visuals

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Start with the article's core message and key takeaways. Decide formats that fit your audience and channels.\n\nPlan a simple workflow: outline new formats, adapt wording, and reuse media with minimal edits.

Who is this for?

- Content marketers and editors\n- Designers and videographers\n- Social media managers\n- Freelancers and agencies\n- Brand teams

Before you start

- Original article draft\n- Brief audience goals\n- Brand voice guidelines\n- Access to original assets

General Process (How it works)

Parse and validate input Extract the JSON payload from input_json_raw and ensure it contains question_raw and categories.
Derive title and slug Create an SEO-friendly title by converting the question into a clear statement and generate a kebab-case slug.
Assign categories Split the categories string by comma, trim whitespace, and take up to three names in order.
Assemble post payload Populate post_type, status, title, slug, and task_category_names in a single payload.
Prepare meta core content Fill core content fields as strings with concise, practical guidance.
Fill SEO and planning fields Populate SEO fields and plan JSON meta sections, including workflow steps and FAQs.
Finalize output Return a single JSON array with the task payload and ensure all fields meet syntax requirements.

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Descript

🏆 Recommended for this task

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Descript

Best for: Best for individuals and teams producing marketing videos, tutorials, podcasts, and social clips who want fast, AI-assisted editing and design.

Free Plan Available$16 / month

How to in Descript

Identify core insights and audience: Read the article; extract 5 key takeaways, core insights, and audience. Produce a master summary and bullets.
Define target formats and channels: Choose outputs (blog, podcast, video, social clips, slides) and specify target lengths and channels.
Create a master outline: Draft a one-page outline aligning sections with the article’s insights; include intro, main points, conclusion, CTA.
Map formats to scripts/templates: Create per-format script templates mapped from the master outline; note tone and constraints.
Draft scripts using prompts: Write scripts using prompts with Action, Context, Tone, Format, and Constraints to guide AI drafting.
Generate media asset prompts: Prepare prompts for images and video assets (thumbnails, B-roll) consistent with branding.
Assemble project and timeline: Combine scripts and assets into a project; arrange timelines, captions, and chapter markers.
Quality, branding, and accessibility: Review for branding consistency, tone, readability, and add captions/descriptions for accessibility.
Export, organize, and publish: Export deliverables in required formats; organize files with clear naming; set publishing plan.

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Quick Comparison

Tool	Free Plan?	Min Price
Descript	Yes	$16 / month

Common beginner mistakes

❌ Skipping core message extraction

❌ Forcing one format into all channels

❌ Ignoring accessibility

❌ Overloading content

❌ Not aligning with audience needs

❌ Neglecting SEO basics

❌ Poor versioning of assets