How to keep visual consistency across platforms?

Design & Visuals

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Canva

Webflow

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Canva

Best for: Designers, marketers, and teams who need an integrated platform for creating visuals, videos, and brand assets.

Free Plan Available$120 / year

How to in Canva

Open Canva: Open canva.com in your browser or launch the Canva app. Sign in with Google, Facebook, or email.
Open Brand Kit: On the left sidebar, click Brand Kit to access your color, font, and logo settings.
Add Brand Colors: Click Add Color; enter your primary hex code, then add secondary hex codes; lock colors to keep them consistent.
Set Primary Color: In Brand Kit, select your primary color in the color picker and apply it to the palette.
Add Secondary Colors: Add accent and background colors as hex codes to support visuals.
Choose Brand Fonts: Pick one to two fonts for headings and one font for body; keep selections simple for readability.
Upload Custom Fonts: If you have rights to use non-Canva fonts, click Upload a Font, then select the font file.
Upload Logo Versions: Click Upload Logo; add your full logo, a simplified icon, and a watermark.
Verify Logo Variants: Ensure all versions appear under Uploads in Brand Kit and are transparent PNGs.
Apply Brand Kit in New Designs: Create a new design; the color palette appears in the color picker, fonts in the text panel, and logos in Uploads.
Create Reusable Templates: Save your favorite designs as templates for quick future posts.
Maintain Consistency Across Platforms: Stick to your brand colors and fonts; keep logo placement uniform; use consistent icons and layouts.

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Alternatives

Webflow

Best for: Helps cross-functional teams coordinate content creation and project work. Ideal for teams needing a centralized workspace for writing, media, and design tasks.

Paid Required$14 / month

How to in Webflow

Open Webflow Designer: Open your Webflow project in Designer from the dashboard.
Open Style Manager: In the right-hand panel, select Style Manager to access global styles.
Create Brand Color Styles: In Style Manager, define Color Styles for Brand Primary, Brand Secondary, and Neutral colors; use precise hex codes.
Create Typography Styles: Define Type Styles for H1, H2, Body, and Caption; set font-family, size, weight, and line-height.
Create Symbols for Reusable Blocks: Convert header, footer, and common cards into Symbols to ensure consistency.
Set Global Spacing Scale: Create Space Styles for margins and paddings (e.g., 8, 12, 16, 24, 32) and apply them consistently.
Define Breakpoints: Add Desktop, Tablet, and Mobile breakpoints and align typography and spacing across them.
Publish Design System to Library: In Designer, use the Library panel to publish design tokens and components for the team.
Apply Global Styles: Ensure new components reference existing Color Styles, Type Styles, and Space Styles.
Create a Live Style Guide Page: Build a reference page showing color swatches, typography, and components; link to tokens.
Validate Across Platforms: Preview pages in Webflow’s Preview mode and test on different device sizes.
Document Guidelines: Document governance and extension rules for tokens and components to guide future work.

Tool details

Quick Comparison

Tool	Free Plan?	Min Price
Canva	Yes	$120 / year
Webflow	No	$14 / month

Which tool should you choose?

Canva

Canva's Brand Kit centralizes colors, fonts, and logos in one place, speeding up design workflows and ensuring cohesive visuals across posts, stories, promos, and ads. Its centralized asset management and reusable templates make it the fastest path to a consistent beauty brand look.

Webflow

Webflow offers a centralized design system, shared libraries, and a visual canvas that makes maintaining cross-platform visual consistency fast and reliable. With token-based colors and typography, reusable components, and instant style updates, you can scale brand fidelity across sites and devices.