How can I send targeted email campaigns based on user behavior?

Email & Newsletters

Goal: Deliver email campaigns tailored to user actions to boost relevance and engagement.
Approach: Map behavioral signals to messages, configure triggers, and run small tests to validate impact.

Who is this for?

- Marketers aiming to target users based on on-site or app activity.
- Teams seeking to improve email relevance and ROI.
- Analysts validating outcomes of behavior-based campaigns.
- Developers integrating event-based triggers into email systems.

Before you start

- Access to your signup or website events data.
- A basic email list and a channel to send messages.
- Permission to track user actions and store behavioral data.

General Process (How it works)

  1. Define behavior goals Identify the user actions that indicate interest and align with campaign objective.
  2. Map data signals List event flags you will track and how they map to segments.
  3. Create segments Build audience slices based on behavior, recency, frequency, and value.
  4. Design messages Draft emails or templates that align with the trigger and segment.
  5. Configure triggers Set up automation rules so messages fire when signals occur, with fallback paths.
  6. Test & iterate Run small pilots, measure response, adjust signals and content.
  7. Measure outcomes Track engagement, conversion, and ROI; refine strategy over time.

Watch out in Free Plans

❌ Automation quality may degrade at scale if you don't upgrade.
❌ Billing or plan limits can slow data refresh.
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