How to export finished videos ready for different social platforms

Social-media-ready video exports tailored to each platform.

This guide helps you prepare finished videos for distribution across multiple social platforms. It emphasizes a repeatable export workflow to minimize re-exports and errors.\n\nGoal: Ensure each export meets platform specs to maximize reach.\nApproach: Identify target formats, apply encoding settings consistently, and verify compliance before publishing.

Who is this for?

- Content creators publishing across multiple channels\n- Video editors seeking a repeatable export workflow\n- Marketing teams needing consistent brand-safe exports\n- Small teams aiming to minimize manual re-exports

Before you start

- Access to source video files\n- A defined list of target platforms and their specs\n- Basic understanding of export terms (codec, bitrate, frame rate)

General Process (How it works)

  1. Assess platform specs List the required resolution, aspect ratio, format, and length for each target platform.
  2. Prepare source media Ensure clips, audio, and captions are ready and synchronized before export.
  3. Create per-platform presets Derive or define export presets based on the platform specs to save repeated work.
  4. Encode and export Run exports for each profile while keeping originals intact to allow rework.
  5. Quality review Check file integrity, duration, and playback quality to catch issues early.
  6. Name and organize exports Use a consistent naming scheme and folder structure for easy retrieval.
  7. Publish and monitor Upload exports and verify results; adjust future exports based on feedback.
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