Create animated GIF banners from static brand images

Design & Visuals

A step-by-step process to convert static brand images into animated GIF banners.

Who is this for?

Graphic designers, marketing teams, and web developers creating web banners and social visuals.

Before you start

Asset collection (brand images, logos), brand guidelines, color palette, fonts, and access to a design tool capable of frame-based animation.

General Process (How it works)

  1. Define banner sizes, color space, looping behavior, and total duration.
  2. Check resolution, transparency, and color depth of all brand images.
  3. Create frame sequence and motion cues for banners.
  4. Arrange frames in a design tool, applying consistent typography and branding.
  5. Fine-tune easing, duration per frame, and transitions.
  6. Export GIF, tune color palette, and apply dithering for web use.
  7. Create a static fallback image and ensure accessible alt text.
  8. Test across devices and prepare final files and usage guidance.
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