How to use templates and visual elements to maintain brand identity in video

How to in Canva

1. Open Canva and Navigate to Video Templates: Open Canva. In the left sidebar, select Videos or Templates, then choose a video template to edit.
2. Click a Template to Open in Editor: From the grid, click the desired video template to load it into the editor for customization.
3. Upload Your Brand Assets: In the left panel, click Uploads. Then click Upload media and select your brand photos, logos, and assets. Drag each asset into the template frames to replace placeholders.
4. Replace Photos and Media: Drag uploaded photos into image frames. Double‑click a photo to crop or adjust framing. Use the corner handles to zoom as needed.
5. Apply Brand Colors: Click a color swatch or color dot to change a color. Open Brand Kit from the left panel and apply your brand colors. If available, use Change All to apply the color across all matching elements.
6. Fix Colors That Don’t Update: If a color doesn’t update globally, go to Position > Layers, select the target element, and adjust its color or hierarchy to achieve the desired look.
7. Set Brand Fonts: Ungroup text if needed. In the Text menu, choose your Brand Headline font (e.g., Prada) for headings and your Brand Body font (e.g., Gotham) for body text. Adjust sizes to fit.
8. Harmonize Typography: Ensure all text blocks use your brand fonts. If a section uses a different font, manually set it to your brand variant and adjust sizes for balance.
9. Place Logo and Brand Elements: Position your logo consistently (e.g., top-left or bottom-right). Keep other graphic elements aligned with brand rules for contrast and balance.
10. Preview the Video: Click Play to preview the motion. Verify color accuracy, font consistency, and logo placement across all scenes.
11. Export the Branded Video: Click Share > Download. Choose MP4 Video, select the range (entire video), and download the file to your computer or device.
12. Save and Reuse: Save the edited project in Canva for future tweaks. If needed, export from the Canva mobile app for on‑the‑go posting.