How can I create landing pages that collect email subscribers?

Email & Newsletters

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A practical guide to building landing pages that collect email subscribers.2

Who is this for?

Content creators, marketers, and small businesses looking to grow your email list with high‑intent visitors.

Before you start

Basic understanding of landing pages, access to a website CMS, and a way to deliver the incentive (e.g., content, file, or email course).

General Process (How it works)

Decide target outcome (e.g., list growth, audience, conversions) and success metrics.
Outline headline, subheadline, form fields, CTA, and social proof.
Write a benefit-driven headline and concise description of the offer.
Ensure readability, contrasts, and mobile responsiveness.
Add a minimal form (email only or email + name) and a privacy notice.
Link the incentive to an automated delivery (email or download).
Include consent language and comply with data protection rules.
Test headline, CTA, form placement, and incentive.
Make the page live and drive traffic from channels.
Track conversions and iterate based on results.

Jump to tool:

Moosend

AWeber

🏆 Recommended for this task

🏆 Recommended

Moosend

Best for: Marketing teams and small to mid-sized businesses looking to grow their audience and automate personalized emails.

Free PossiblePlan: Moosend's free plan supports basic landing pages and forms, suitable for small lists.

How to in Moosend

Open Moosend And Navigate To Landing Pages: Log in to your Moosend account. In the left navigation, click Landing Pages.
Click Create Landing Page: On the Landing Pages screen, press the Create Landing Page button.
Name Landing Page And Set SEO: Enter a descriptive landing page name. Fill Title Tag and Meta Description. Optionally set an icon.
Choose A Template: Select the Newsletter Subscription template to start quickly. You can preview or favorite templates.
Design Landing Page: Use the editor to add containers and elements. Double-click to edit. Drag in new blocks as needed.
Add Sign-Up Form: Insert a form block. Ensure Email is included; customize labels and placeholders.
Connect To Mailing List: In the form settings, select an existing list or create a new one. Map form fields to list fields.
Set Form Behavior: Choose post-submission actions such as a thank-you message or redirect URL.
Configure Social Preview & Sharing: Set how the landing page will look on social media; add a share image and description.
Enable Tracking And Cookie Notice: Turn on conversion tracking. Enable cookie warning as needed and configure exceptions.
Publish Or Integrate: Publish to the Moosend domain or connect a WordPress/external site using the embed code.
Test And Monitor: Open the landing page in a private window, submit a test email, and verify the subscriber was added. Review conversions in analytics.
Optional: Add Automation: Create a welcome email automation to send after signup. Use Automations to tailor a follow-up sequence.

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Alternatives

AWeber

Best for: Bloggers, coaches, Etsy sellers, and other small businesses seeking to grow their email list and automate communications.

Paid Required$20.00 / month

How to in AWeber

Plan Funnel: Define your incentive (free ebook, checklist, etc.), target audience, and the subscriber journey from opt-in to delivery.
Create Landing Page or Sign-up Form: In Aweber, go to Sign Up Forms > Landing Page, choose a template, and name your page.
Brand & Template Customization: Upload your logo, adjust background, colors, and typography to match your brand.
Configure Form Fields & Consent: Keep email as required; add consent language for GDPR and optional fields if needed.
Set Up Confirmation & Thank-You Pages: Choose or create a confirmation page and a thank-you page URL to guide subscribers.
Create Automation for Delivery: Build a Welcome Campaign or automation to send the free ebook after signup and after confirmation.
Connect Domain & From Address: Use a domain-based from address; configure DNS or domain settings if hosting elsewhere.
Test End-to-End: Submit a test signup, confirm email, and verify the download flow works as expected.
Publish & Monitor: Publish the page, monitor conversions, and tweak copy or design for better results.

Tool details

Quick Comparison

Tool	Free Plan?	Min Price
Moosend	Yes	Moosend's free pl...
AWeber	No	$20.00 / month

Which tool should you choose?

Moosend

Moosend provides built-in landing pages, forms, and tracking in one platform, enabling a fast, cohesive workflow for growing your email list.

AWeber

AWeber provides ready-made landing pages, sign-up forms, and automated follow-ups in one interface. This makes building a subscriber funnel fast and reliable. You get templates you can customize, a built-in confirmation flow, and a direct path from opt-in to delivering your free incentive—without juggling multiple tools.