Roofle
Sell Roofs In Your Sleep
Job Estimation & Quoting, Customer Portal, Mobile Field Service Tools
Roofle helps roofing contractors capture ready-to-buy homeowner leads 24/7 by offering instant online roof quotes and a streamlined, white‑labeled buying experience. It’s designed to increase conversions and shorten the sales cycle so teams can scale digital sales.
Verdict
If you need instant online roof quoting (multi-structure estimates), a white‑labeled e-commerce style homeowner experience, and built-in financing to increase web conversions, choose Roofle. However, if you prioritize offline-first mobile field operations, native QuickBooks/ERP accounting syncs as a hard requirement, or strict pay-as-you-go/no-annual-commitment pricing, look elsewhere.
Key features
- Native Mobile App (iOS / Android)
- Digital Signatures / E-sign
- Mobile Quoting
- Built-in Financing Options
- Quote / Proposal Templates
- Products / Item Library
- Lead / CRM Integration
- White‑label / Custom Branding
- Auto Markup / Pricing Rules
- Profit / Cost Forecasting Calculations
- Mobile-first Design
- Auto Markup Calculation
- Item / Product Library
- Digital Material Orders / Automated Take-offs
- Orders Dashboard / Delivery Tracking
- AI-Enhanced Measurements (waste, slope, area)
- RepQuotes (sales team / field quoting)
- Quick Gutter Quotes
- Real-time Lead Management
- Phone Support
- Onboarding / Personalized Demo
Limitations
Primary limits observed: annual commitments/additional-market non-cancellable fees; restrictive refund terms; reliance on paid third-party measurement and ordering services (EagleView, Beacon Pro+); platform is focused on residential quoting (commercial use requires review); no clear public API documentation; no explicit offline/full-field-service GPS or timeclock capabilities documented.
How to do tasks with Roofle
How do I manage mobile work orders and cloud sync?
Paid required
- Open ROOFLE mobile app
Install and open the ROOFLE mobile app from the Apple App Store or Google Play Store to access quoting and lead management on the go.
- Tap Quick Quote
Use the Quick Quote feature on the mobile app to generate a roof quote without entering homeowner contact information; this creates a quote that syncs to your Roofle account.
- Use RepQuotes
From the mobile app, create a RepQuote while speaking with a homeowner to capture the sale in the field; RepQuotes sync to the Roofle dashboard in real time.
- Open Roofle dashboard
Sign in to your Roofle account and open the Roofle dashboard to view leads and homeowner activity (including when a quote was created and which products were selected) in real time.
- Open Orders Dashboard
In Roofle, open the Orders Dashboard to view digital orders, delivery tracking, automated item quantities, and real-time cost forecasting for jobs synced from the field.
- Click Connect Your QXO Account
If placing digital material orders, connect your QXO account and associate Roof Quote PRO markets with QXO branches (per the QXO Integration requirements) so Orders Dashboard can place and track materials.
- Run a quote to test widget
Test your mobile or website widget by running a quote; use this test to confirm the quote appears in the Roofle dashboard and that Orders Dashboard entries populate as expected (Roofle Success Team can confirm installation if needed).
- Add multiple users and assign roles
In the Roofle dashboard, add team members and assign roles (admins, sales reps, production reps) so production users can access Orders Dashboard and mobile-synced work orders.
Pros & cons
Pros
- Instant online roofing quotes (accurate multi-structure estimates in ~30 seconds)
- AI-suggested slope and waste to automate measurement adjustments
- White-labeled, fully customizable widget and product catalog (800+ products) with per-market pricing
- Built-in financing (Contractor Loan PRO) and e-commerce style proposal flow with e-signatures
- Native integrations and measurement provider support (EagleView, GAF QuickMeasure, Beacon Pro+, JobNimbus, SalesRabbit)
- Fast onboarding and setup — most contractors live within one business day; widget installs in minutes
- Mobile app for iOS and Android — generate quotes and manage leads on the go
- Active customer success / support resources: Success Team, Onboarding Specialists, knowledge base, training and power sessions
- Material ordering and orders dashboard integration (Beacon Pro+) to automate take-offs and ordering
- Lead management and rep-quote workflow to capture homeowner activity and push leads to CRMs/webhooks
Cons
- Annual commitments and add-on / market fees — additional markets and some features are tied to annual commitments and non-cancellable periods
- Refund policy is restrictive — unless stated in order form, no refunds; reactivation fees apply and paused accounts have reduced functionality
- Some advanced measurement/ordering features require paid third-party services (EagleView, Beacon Pro+), adding per-report or per-order costs
- Primarily geared to residential quoting; commercial use is not the primary focus and may require review
- Offline mobile field capabilities and GPS/dispatch features not documented — limited evidence of true offline or fleet/GPS capabilities
- Public API availability is unclear in docs — integrations rely on webhooks, native connectors, and Zapier; explicit public API not documented
FAQ
What is Roofle?
Roofle is a web-based platform for roofing contractors that provides instant online roof quotes and a white‑labeled homeowner buying experience to capture and convert leads.
Who is Roofle intended for?
Roofle is built primarily for roofing and exterior/home-improvement contractors and sales teams looking to increase web lead conversions and streamline digital sales.
Can Roofle be white-labeled for my company?
Yes — Roofle advertises a fully white‑labeled, customizable buyer experience so contractor brands can present quotes and proposals under their own identity.
Does Roofle support mobile quoting?
Roofle promotes the ability to create and finalize quotes from mobile devices, enabling sales activity on the go.
Where can I find pricing information?
Pricing details are available on Roofle's pricing page linked from the vendor site; consult that page for current plans and pricing.