Build a scalable creative-testing pipeline to A/B test UGC creatives across social platforms before main campaign launch

Automation & No-Code

A practical blueprint for designing, validating, and scaling a repeatable UGC creative testing pipeline that executes A/B tests across multiple social platforms before a broader campaign rollout.

Who is this for?

Marketing ops teams, creative teams, growth managers, and no-code enthusiasts seeking to optimize UGC creatives before a campaign launch.

Before you start

Access to a creative asset library, a data collection method, basic knowledge of A/B testing, and a workspace for automation.

General Process (How it works)

  1. Agree on metrics (CTR, engagement, view-through rate) and statistical confidence thresholds.
  2. Collect assets, ensure formats, sizes, and brand-safe guidelines.
  3. Label variations for easy tracking.
  4. Route variants to placements with no-code automation.
  5. Integrate data sources and create live dashboards.
  6. Launch initial test with limited scope and refine.
  7. Based on results, scale winning variants and finalize launch plan.
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