Create a staged educational campaign for curbside recycling roll-out

Social Media

This guide provides a practical blueprint for a staged educational campaign to roll out curbside recycling, emphasizing phased communication, asset creation, and performance tracking.

Who is this for?

City or municipal program managers, community outreach teams, school partnerships, and local environmental NGOs.

Before you start

Baseline participation data, access to a content management system or publishing platform, design assets, stakeholder support, and a simple budget outline.

General Process (How it works)

  1. Identify targets and metrics
  2. Residents, renters, businesses, schools
  3. Plan assets, copy, and timing
  4. Explainers, posters, FAQs
  5. Social posts, newsletters, signage
  6. Track engagement and adjust
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