How can I create SEO-optimized content that ranks in search engines?

Writing & Content

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This task provides a practical framework to create content that improves visibility in search results by aligning with user intent, optimizing key on-page elements, and ensuring technical accessibility.

Who is this for?

Content teams, bloggers, and marketers seeking to improve organic visibility.

Before you start

Basic knowledge of SEO concepts, access to a CMS, ability to perform keyword research.

General Process (How it works)

Clarify ranking outcomes and target readers
Identify primary keywords and related questions
Structure content to answer intent with sections and subsections
Write original, comprehensive content using keyword naturally
Craft title, meta description, headings, alt text, and internal links
Use clean URLs, schema where appropriate, optimize images
Check facts, add sources, ensure readability, cite references
Track rankings and traffic; refresh content as needed

Jump to tool:

Frase.io

Jasper

🏆 Recommended for this task

🏆 Recommended

Frase.io

Best for: Content teams and marketers who need to research competitors, write optimized content, and monitor performance across Google and AI search platforms.

Paid RequiredFrom $38 / month

How to in Frase.io

Define Target Keyword And Content Goal: Identify primary and secondary keywords, user intent, and the ranking objective (e.g., reach Top 3).
Open Phrase And Create SEO Project: In Phrase, create a new Document or Project folder named after your topic (e.g., 'SEO Content – Topic Name').
Generate Content Brief: Open Content Brief tab, input target keyword, audience, and competitors. Use the brief to guide structure and tone.
Import Existing Content Or URL: If rewriting, use Import From URL to pull content from a live page. Review the imported content for relevance.
Run Topic Score And Analyze: Open the Optimize tab and refresh the topic score to identify gaps and opportunities.
Identify Gaps With Topic Gap: Switch to Topic Gap view and note missing subtopics to improve theme coverage.
Refine Headings And On-Page Terms: Review Headers to align H2/H3 terms with target topics and remove irrelevant terms.
Create Or Apply AI Templates: Use or create templates to enforce tone and structure across sections.
Write Or Rewrite Content: Use AI templates to compose sections. Set creativity (e.g., 1.5–2) and iterate for quality.
Leverage Google Search Console Data: Connect Phrase to Search Console and use Content Analytics to identify quick wins and ranking opportunities.
Iterate Based On Data: Update the article to address gaps and improve relevance. Re-run topic score and adjust as needed.
Publish And Optimize On-Page SEO: Finalize with a strong title tag, meta description, internal links, and schema where applicable; publish.

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Alternatives

Jasper

Best for: Marketing teams across product, content, brand, and PR who need scalable, on-brand content and automated workflows.

Paid RequiredFrom $59 / month

How to in Jasper

Open Jasper AI: Log in to Jasper AI in your web browser and open the SEO Tools section.
Prepare Inputs: For each post, gather blog post title, current meta description, and target keyword.
Enter Metadata Template: In Jasper AI, select Blog Post Meta Descriptions. Enter company name as product name, blog post title, and focus keyword.
Set Outputs: Choose 5-6 outputs to generate; ensure not to exceed plan limits.
Generate & Review: Generate outputs, pick best options, and adjust manually.
Format & Length: Format in title case and trim to ~160 characters.
Transfer to Sheet: Copy final meta descriptions to Google Doc or spreadsheet for archiving.
Publish: Paste into CMS meta description field or WordPress SEO plugin.

Tool details

Quick Comparison

Tool	Free Plan?	Min Price
Frase.io	No	From $38 / month
Jasper	No	From $59 / month

Which tool should you choose?

Frase.io

Phrase excels for rapid, repeatable SEO content creation. Its template-based writing, integrated SEO analytics, and seamless Google Search Console data make it ideal for producing high-quality, ranking-ready content quickly.

Jasper

Jasper AI delivers rapid, high-quality meta descriptions and title suggestions, tailored to your focus keywords. It accelerates your SEO workflow by generating multiple options you can refine, ensuring consistency across posts and saving time, while you maintain control for accuracy and compliance.