How can I design and launch a simple email newsletter?

Email & Newsletters

A practical, beginner-friendly guide to planning, building, and sending a straightforward email newsletter.

Who is this for?

Individuals, small teams, or solopreneurs who want to launch a simple newsletter with minimal tooling.

Before you start

Basic writing skills, a clearly defined audience, permission to email, and access to a simple sending tool.

General Process (How it works)

  1. Decide what value you will deliver and who you are writing for; identify metrics to measure success.
  2. Draft a lightweight content calendar covering topics, sections, and publishing frequency.
  3. Create a simple signup form, obtain explicit consent, and include an unsubscribe option.
  4. Write a concise issue with a strong subject line, a clear message, and a call to action; build a reusable template.
  5. Choose a basic sending method, set up a welcome email for new subscribers, and define sending cadence.
  6. Send the issue, monitor basic metrics (opens, clicks), gather feedback, and refine content.
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