How can I design and launch a simple email newsletter?
Email & Newsletters
A practical, beginner-friendly guide to planning, building, and sending a straightforward email newsletter.
Who is this for?
Individuals, small teams, or solopreneurs who want to launch a simple newsletter with minimal tooling.
Before you start
Basic writing skills, a clearly defined audience, permission to email, and access to a simple sending tool.
General Process (How it works)
- Decide what value you will deliver and who you are writing for; identify metrics to measure success.
- Draft a lightweight content calendar covering topics, sections, and publishing frequency.
- Create a simple signup form, obtain explicit consent, and include an unsubscribe option.
- Write a concise issue with a strong subject line, a clear message, and a call to action; build a reusable template.
- Choose a basic sending method, set up a welcome email for new subscribers, and define sending cadence.
- Send the issue, monitor basic metrics (opens, clicks), gather feedback, and refine content.
We are still looking for the perfect solution
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