How can I find out what questions my audience is asking online?

How to in Frase.io

1. Open Frase Agent Dashboard: Log in to Frase Agent. In the left navigation, click Health-check Research to access SERP analysis and question research tools.
2. Enter Seed Topics: In the Query field, enter seed topics related to your audience (e.g., “best cloud storage for data backup”). Press Enter to start the research.
3. Run SERP Analysis: Click the SERP Analysis button. Let Frase pull top-ranking results for the seed topic (typically the first 10 results).
4. Review Questions in People Also Ask: Scroll through the SERP results and expand the People Also Ask sections to capture common audience questions. Save or copy these questions to a working list.
5. Use Question Research Panel: Open the Question Research panel. Filter results by intent (informational, comparison, troubleshooting) and export the list of questions.
6. Group & Prioritize Questions: Sort questions by frequency and relevance. Group similar questions into clusters (e.g., beginner vs. advanced, product-focused vs. informational).
7. Generate AI Outlines: For each question cluster, use AI-generated outlines to map potential article sections, subtopics, and keyword targets. Create a draft outline for content briefs.
8. Validate Against Competitors: Cross-check the generated questions against competitor pages to identify gaps and opportunities not covered by others.
9. Export & Publish: Export the finalized question list and outlines to your content workflow. If using Frase, publish or export to your CMS via the Publish module (WordPress/Webflow/Sanity).