How can I follow up with users who sign up on my website?

Email & Newsletters

A practical guide to building an automated follow-up sequence for new signups on your website.

Who is this for?

Marketing teams, product teams, and website owners who collect signups and want to nurture new subscribers.

Before you start

Access to an email automation tool, a signup form, and basic segmentation setup.

General Process (How it works)

  1. Set what you want subscribers to do after signup (e.g., read a guide, activate account, make a purchase).
  2. Use signup events such as form submission, newsletter signup, or product interest.
  3. Create segments based on source, interest, or preferences to tailor messages.
  4. Plan a warm welcome, value delivery, social proof, and a clear CTA.
  5. Configure your automation tool to send emails when a signup occurs.
  6. Insert user data like name, source, and preferences to improve relevance.
  7. A/B test subject lines, send times, and content to improve results.
  8. Include unsubscribe, consent, and privacy considerations.
  9. Track metrics and adjust the sequence based on data.
🤔

We are still looking for the perfect solution

Our experts are still analyzing the best tools for this specific task. The database is updated daily.