How to in Grammarly
- Define Brand Tone Attributes: Identify adjectives and keywords that describe your brand voice (e.g., friendly, concise, authoritative). Document them in a Brand Voice brief.
- Create Brand Tone Profiles: In Grammarly Enterprise Brand Tones, click Create profile. Name the profile and describe its usage for WordPress content.
- Publish a Brand Voice Brief: Create a shared doc detailing tone guidelines and examples for common content types (blog, product pages, emails).
- Create Writing Preferences: In Writing Preferences, create a set that enforces tone attributes, formality level, and punctuation. Apply to relevant teams.
- Associate Profiles with Roles: Go to Roles page and assign the Brand Tone profile to editors who will publish WordPress content. Save.
- Configure Snippets for Common Phrases: Create a Snippet Collection with tone-appropriate phrases and boilerplate language aligned to brand voice.
- Set Style Rules: Create style rule sets that enforce typography, capitalization, terminology, and brand-specific language.
- Educate Editors: Provide training and reference examples to help editors apply tone consistently across contexts.
- Audit Content for Consistency: Regularly review content analytics to identify tone deviations and correct them.
- Review and Iterate: Gather feedback from content owners and update tone profiles and rules accordingly.
- Integrate with WordPress: Draft content in WordPress with Grammarly enabled to see real-time tone suggestions and guardrails.
- Publish and Monitor: Publish content and monitor audience response; refine tone guidelines as needed.