How can I generate content that matches my brand tone and style?

How to in QuillBot

1. Define Brand Voice: Open your Brand Guidelines document. Identify 5–7 tone adjectives (e.g., friendly, authoritative). Create a Tone Dictionary listing each adjective with example phrases. Store in a shared location (e.g., Google Docs or Notion) accessible to editors.
2. Create Tone Matrix: In a shared sheet, list content types (Blog, Social, Email) as rows and tone adjectives as columns. Rate intensity 1–5 for each cell to guide voice across formats.
3. Audit Existing Content: Review 5–10 recent posts. Note alignment with tone adjectives. Tag each piece and identify gaps where the tone diverges from guidelines.
4. Draft Brand Tone Template: Create a reusable content template with sections: Opening Hook, Voice Notes, Evidence/Examples, and Call to Action. Save as a WordPress Pattern or Template Part.
5. Create WordPress Pattern: In WordPress Editor, click the + (Add) button > Patterns. Select or create a 'Brand Tone' pattern that mirrors the brand tone template. Save as 'Brand Tone Pattern' for reuse.
6. Publish Brand Tone Style Guide Page: In WordPress, go to Pages > Add New. Title it 'Brand Tone Style Guide'. Paste the Tone Dictionary and examples from Step 1. Publish or pin to top navigation.
7. Write Tone-Aligned Content Brief Template: Create a 'Content Brief' template with fields: Topic, Audience, Desired Tone, Key Messages, and Tone Examples. Save as a reusable template in your editorial toolkit.
8. Establish Tone Compliance Checklist: Add a checklist to each draft meta: Opening Hook aligns with tone, Body uses adjectives from the Tone Dictionary, Conclusion reinforces the thesis with tone-consistent phrasing.
9. Set Editorial Review Workflow: Define a 2-step process: Writer submits draft, Editor performs Brand Tone Review and approves before publication. Document roles and SLAs in the Style Guide.
10. Create Example Content Per Tone: Produce 2–3 short examples per major tone (e.g., friendly blog intro, authoritative product page). Save as reference in the Brand Tone Guide.
11. Implement Reusable Tone Blocks in Gutenberg: Within WordPress Editor, insert Brand Tone Pattern blocks into common templates (Blog, Product, Newsletter). Save as patterns for quick insertion.
12. Train Editors and Contributors: Hold a 30–60 minute session explaining the tone guidelines, pattern usage, and the review workflow. Share a quick-start cheat sheet.
13. Measure Tone Consistency: Monthly, audit a sample of published content for adherence to the Tone Dictionary. Note improvements and adjust guidelines as needed.
14. Document and Iterate: Consolidate learnings into the Brand Tone Style Guide. Schedule quarterly updates to reflect brand evolution and audience feedback.