How can I segment my email list for better engagement?

Email & Newsletters

A practical guide to dividing an email list into meaningful groups to deliver relevant content and improve engagement.

Who is this for?

Marketing teams and email program managers seeking to increase engagement and ROI.

Before you start

Access to an email platform with segmentation capabilities, clean subscriber data, and a documented messaging strategy.

General Process (How it works)

  1. Decide what you want to improve (open rate, CTR, conversions) and how you'll measure it.
  2. List data you can use (signup source, behavior, purchases, engagement) and ensure quality.
  3. Select demographics, behavior, lifecycle, and engagement signals.
  4. Build 5-8 practical segments such as new subscribers, highly engaged, dormant, and post-purchase buyers.
  5. Draft content and triggers for each segment.
  6. Plan A/B tests and dashboards to monitor results.
  7. Ensure compliance and data hygiene.
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