How to choose the right media from a media library for a video

Design & Visuals

This guide helps you select the right media asset from a library for a video project. It emphasizes goal alignment, audience needs, and delivery constraints. Goal: Define the purpose and success metrics. Approach: Evaluate options against criteria and document decisions.

Who is this for?

- Video producers planning asset acquisition
- Design leads ensuring visual consistency
- Content teams needing media that fits platform specs
- QA or editors validating asset suitability

Before you start

- Access to your media library or catalog
- A brief outlining goals, audience, and format
- Ability to review metadata and licensing notes

General Process (How it works)

  1. Define goal Identify what success looks like and how media choice supports it.
  2. Identify constraints Note format, platform, licensing, and accessibility constraints that media must meet.
  3. Inventory candidates Review library metadata to shortlist assets that align with goal and constraints.
  4. Compare assets Evaluate options against criteria such as readability, color, licensing, and compatibility.
  5. Make selection Choose the best-fit asset and justify the decision with evidence.
  6. Prepare for use Document decisions and any adaptations needed before production.
  7. Review & iterate Gather feedback and adjust choices if goals or constraints change.
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