How to create custom avatars for branding without an illustrator

Design & Visuals

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Brand avatars represent your brand in digital spaces. This guide explains a practical workflow to design simple avatars using vector tools or templates, while keeping brand consistency.

Avoid overcomplication by using modular components and clear guidelines.

Who is this for?

- Brand designers
- Marketing teams
- Startup founders
- Social media managers
- Product teams

Before you start

- Access to a vector tool (e.g., Figma, Inkscape)
- Brand palette and typography guidelines
- A few reference assets (logo, mascots, mood boards)

General Process (How it works)

Define avatar purpose and scope Decide where avatars will appear and the level of detail needed.
Set brand rules Document color palette, shapes, and line weights to ensure consistency.
Select a modular approach Break avatar into components that can mix-and-match.
Create base templates Build 2–3 base avatar templates that reflect brand personality.
Assemble avatars quickly Use the components to assemble avatars for different contexts.
Quality check and export Test legibility at small sizes and export in required formats.

Jump to tool:

Kittl

🏆 Recommended for this task

🏆 Recommended

Kittl

Best for: Designers, creators, and small businesses.

Free Plan Available$15 / month

How to in Kittl

Define Branding Goals: Clarify the avatar\\\'s role in your brand, the emotions it should evoke, and the color palette to match your branding guidelines.
Sketch a Prompt Outline: Write a concise prompt describing the avatar\\\'s appearance, clothing, expression, and setting. Include mood and style (clip-art, vector, or illustration).
Open Kittl and Create New Project: In Kittl, sign in. Click Create New Project. Set Canvas to a square 1000x1000 px for a versatile avatar.
Choose Base Style: From the Style Library, select a consistent base style that matches your brand voice (clip art or vector).
Generate Base Avatar: Open Image Generator, paste your avatar prompt, and click Generate Image.
Refine and Save Base: Adjust minor details (hair, outfit) until it aligns with your brand. Save as Avatar_Base in your library.
Create Variations: Duplicate Avatar_Base to produce variations. Change expressions or poses to convey different moods (happy, confident, thoughtful).
Maintain Consistency: Keep the same composition and color relationships across all variations to ensure brand consistency.
Remove Backgrounds: Select each variation. Use AI Background Remover to place avatars on transparent background for versatile usage.
Apply Brand Palette: Use the color picker to recolor clothing and accents to your brand colors. Lock color usage for consistency.
Export Avatars: Export each variation as PNG (with transparent background) and SVG if available. Save into a Brand Avatars folder.
Document Usage: Create a short brand avatar guideline: color codes, allowed variations, and use cases. Store with the assets.

Try Kittl Tool details

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Quick Comparison

Tool	Free Plan?	Min Price
Kittl	Yes	$15 / month

Common beginner mistakes

❌ Skipping a defined avatar scope

❌ Copying competitors' avatars

❌ Overcomplicating shapes

❌ Ignoring accessibility and contrast

❌ Neglecting export formats

Which tool should you choose?

Kittl

Kittl provides a fast, designer-friendly workflow to create, refine, and export brand avatars without hiring an illustrator. Its AI image generator, style library, and background removal support rapid iteration and consistent visuals across all brand assets.