How to identify and highlight the 5 most viral moments in a 60-minute video using AI

Video & Audio, Analytics & Optimization, Social Media

This task guides you from data gathering to publish-ready highlights. It shows how to combine signals from video content and viewer engagement to find moments that stand out.

You define virality criteria, segment the video, and apply a scoring model. The output includes a ranked list and a publish-ready outline.

The approach is practical and repeatable for multiple videos.

Who is this for?

- Video editors and producers seeking highlights
- Content strategists planning social campaigns
- Marketing teams evaluating engagement opportunities
- Analytics teams measuring virality across videos
- Creators aiming to maximize watch time and shares

Before you start

- Access to the 60-minute video file
- Basic understanding of AI or ML concepts
- A method to measure engagement signals (views, watch time, shares)
- A defined criterion of what constitutes a 'viral moment'

General Process (How it works)

  1. Define virality criteria Choose signals (views, watch time, shares, comments) that indicate engaging moments.
  2. Ingest and segment video Break the 60-minute video into short candidate segments (e.g., 5–30 seconds) for scoring.
  3. Extract features and signals Compute cues such as scene changes, audio spikes, captions, sentiment, and context.
  4. Score segments with AI Apply a scoring model to assign a virality score to each segment.
  5. Rank top five moments Sort by score, apply tie-breakers, select the top five with timestamps.
  6. Compile highlight data Create descriptions, thumbnails suggestions, and a publish-ready outline.
  7. Prepare payloads for publishing Generate the WordPress post payload fields and SEO data for the task.

Common beginner mistakes

❌ Relying on a single metric
❌ Ignoring audio cues
❌ Not validating results with viewers
❌ Skipping data quality checks
❌ Overfitting to one video
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