How to send abandoned cart or purchase triggered emails
Email & Newsletters
Goal: Explain how to configure abandoned cart and post-purchase trigger emails and how to measure their impact. Approach: Use a simple cause–effect flow to trigger messages at appropriate moments and track results.
Who is this for?
- Ecommerce marketers seeking to recover revenue.
- Email marketers responsible for lifecycle campaigns.
- Product managers evaluating automation strategies.
- Small business owners wanting scalable solutions.
Before you start
- Access to an email marketing or automation platform.
- A defined set of cart stages or purchase events.
- A signup form or checkout page to capture emails.
General Process (How it works)
- Define trigger audience Identify who qualifies (abandoned carts vs post-purchase) and what signals start the flow; consequence: accurate targeting boosts relevance.
- Choose timing Set delays (e.g., 1–2 hours after abandonment); consequence: recency improves open and conversion.
- Draft messages Create concise emails with a clear CTA and value; consequence: higher engagement and clicks.
- Set sequencing Define the sequence (reminders, incentives, follow-ups); consequence: staged messages reduce fatigue.
- Test and iterate A/B test subject lines and content; consequence: data-driven improvements.
- Measure impact Track recovery rate, revenue per recipient, and unsubscribe rate; consequence: visibility drives optimization.
- Review compliance Ensure timing and content comply with regulations; consequence: avoid penalties and trust erosion.
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