How to use AI to support writing?

Writing & Content

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Define your goal and audience. Set the tone, length, and key messages before prompting AI.

Create a simple outline first. Use AI to draft sections, then refine with human judgment.

Who is this for?

- Blog writers and content creators
- Content marketers and editors
- Students and researchers
- Freelancers drafting client content
- Teams collaborating on documents

Before you start

- A clear brief or prompt that defines the goal
- Access to a basic AI writing tool or service

General Process (How it works)

Define goal and audience Clarify what you want to achieve with the piece and who will read it.
Gather inputs and constraints Collect topic, tone, length, keywords, and any required references.
Create outline Draft a structure that organizes ideas into sections and transitions.
Generate draft Produce a first draft based on the outline and brief.
Review and revise Check for clarity, tone, and factual accuracy; revise as needed.
Polish style and citations Tighten language, fix syntax, and format any citations.
Finalize and export Prepare the final version for publishing and save iterations.

Jump to tool:

Frase.io

Lavender

Wordtune

Writesonic, Inc.

🏆 Recommended for this task

🏆 Recommended

Frase.io

Best for: Content teams and marketers who need to research competitors, write optimized content, and monitor performance across Google and AI search platforms.

Paid RequiredFrom $38 / month

How to in Frase.io

Open Frase and Access Documents: Sign in to Frase. In the left navigation, click Documents to view your projects and drafts.
Create a New Document: Click Create Document. Choose an SEO-focused template or start from a blank document depending on your workflow.
Enter Target Keyword and Content Intent: In the document setup, type your target keyword (e.g., digital PR) and select the content intent (definition, explainer, or how-to).
Run SERP Analysis: Let Frase pull SERP results for the keyword and surface common structures, headings, and questions to guide your outline.
Generate Content Brief: Click Generate Content Brief. Review the auto-generated brief, including recommended word count, headings, and referenced pages.
Refine Outline Based on Brief: Use the brief to confirm or adjust the article outline. Ensure the H1 matches a top SERP theme (e.g., What is Digital PR) and align on sections.
Share Brief with Team: Click Share Brief to generate an editable link. Share with teammates or clients so they can comment directly in Frase.
Continue Writing Section by Section: Click Continue Writing to generate paragraphs for each section. Repeat to extend content until you reach your target length.
Insert Expert Quotes and Real-World Examples: Identify opportunities to add quotes or case studies. Use in-text quotes or a separate references section to elevate credibility.
Optimize for SEO and Length: Review the Content Score and keyword usage. Adjust word count toward your target (e.g., 3,000–3,500 words) and optimize keyword density.
Add Visuals and References: Plan visuals (diagrams, charts). Insert or link to referenced sources and internal pages to strengthen the piece.
Finalize, Export, and Publish/Deliver: Proofread for tone and clarity, export as a draft or publish to your CMS, and share the final document with stakeholders.

Try Frase.io Tool details

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Alternatives

Lavender

Best for: SDRs/BDRs, Account Executives, and sales managers.

Paid RequiredPlan: Lavender AI offers a basic/free plan and trial options depending on account type.

How to in Lavender

Audit The Email In Lavender AI: Copy the weak email into Lavender AI\'s composer and run the quality check to see the initial score and feedback.
Interpret Feedback: Review suggestions like word count, formality, and subject length to decide which changes matter most.
Shorten Body For Clarity: Ask Lavender AI to shorten the body to 50 words or fewer to boost readability and response rates.
Improve Subject Line: Use Lavender AI\'s guidance to create a concise subject line with fewer words.
Rewrite With High-Reply Prompt: Provide a prompt like \'Rewrite this email to maximize replies\' and apply the generated text to the body.
Introduce A Clear CTA: Ask Lavender AI to add a direct call-to-action, such as \'Let\'s connect\' with a proposed action.
Re-check Score: Run the quality check again and ensure the score is 90+; iterate if needed.
Refine Tone: If the email is too formal, request a more casual tone and re-run the rewrite.
Finalize Subject And Body: Copy the revised subject and body back into Gmail.
Copy To Gmail: Paste the final subject into the Gmail subject field and the body into the email body.
Test Different Variations: Create 1–2 alternate versions and compare performance in subsequent sends.
Set Up Lavender AI With Gmail: Install the Lavender AI Chrome extension, sign in with Google, and test by composing an email.

Tool details

Wordtune

Best for: Ideal for writers, students, and professionals who want to improve grammar, adjust tone, and paraphrase or summarize content.

Free Plan Available$6.99 / month

How to in Wordtune

Clarify goal, audience, and constraints: Decide whether to draft from scratch or edit existing text. Define the target audience, purpose, tone, length, and any constraints. Success is a clearly stated goal and a prepared prompt frame.
Choose AI approach and plan prompts: Select whether to generate new content or perform targeted edits. Set expectations for length, tone, and structure. Prepare prompts aligned to the goal.
Craft concise prompts for Ask AI: Create prompts that specify audience, tone, key points, and any constraints. Include context to guide Wordtune’s Ask AI in producing relevant output.
Generate draft or perform edits: Run AI to produce an initial draft or to apply edits to existing text. Capture outputs that meet length and clarity requirements.
Iterate via back-and-forth prompts: Refine the output through additional prompts (rephrase, expand, shorten, or adjust details). Compare variants and select the best-fit version.
Adjust tone, voice, and style: Apply style changes to align with brand voice or target audience. Request adjustments (formality, cadence, vocabulary) as needed.
Integrate AI output into document: Insert the AI-produced text into your document, ensure logical flow, transitions, and alignment with the surrounding content.
Quality-check for grammar, clarity, and SEO basics: Run a quick pass for grammar, punctuation, readability, and consistency. If relevant, surface basic SEO considerations (keywords, headers).
Finalize, versioning, and feedback loop: Save a version, note changes, and collect feedback if others review. Prepare the piece for publication or handoff.

Tool details

Writesonic, Inc.

Best for: SEO managers, content strategists, growth marketers, enterprise teams.

Paid Required$49 / month

How to in Writesonic, Inc.

Define objective and audience using AI prompts: Craft a concise brief in Unriddle AI: target reader, purpose, tone, length, and keywords. Save as a reusable prompt.
Build a reusable AI writing prompt library: Create templates for common tasks (outline, draft, edit) and tag them for quick reuse with Unriddle AI.
Generate an initial draft with Advanced Content Generation: Run the outline or brief through Unriddle AI to produce a first draft aligned to the brief and keywords.
Refine tone and style with AI feedback: Request tone adjustments, voice consistency, and word-choice refinements; iterate until satisfied.
Fact-check and source extraction with Research Assistant: Ask AI to verify claims and pull citations; summarize sources and capture bibliographic details.
Assess readability and structure with AI analysis: Use AI to score readability, identify long sentences, and suggest paragraph breaks and headings.
Collaborate and iterate with versioned AI drafts: Share revised drafts with teammates; incorporate feedback by re-running prompts and saving new versions.
Optimize SEO and accessibility with AI guidance: Ask AI to suggest keywords, headings structure, and alt-text improvements for accessibility.
Final review and archive outputs: Perform a final pass, ensure sources are cited, export final content, and archive versions.

Tool details

Quick Comparison

Tool	Free Plan?	Min Price
Frase.io	No	From $38 / month
Lavender	No	Lavender AI offers a b...
Wordtune	Yes	$6.99 / month
Writesonic, Inc.	No	$49 / month

Common beginner mistakes

❌ Assuming AI is always correct

❌ Not providing a clear brief

❌ Using too many prompts

❌ Neglecting tone and audience

❌ Skipping human edits

Which tool should you choose?

Frase.io

Frase combines AI-driven content briefs, outlines, and writing in a single workflow, enabling faster, data-informed content creation at scale. Its SERP-aware insights, collaboration, and in-tool drafting make it the ideal choice for teams aiming to produce SEO-aligned content quickly without sacrificing quality.

Lavender

Lavender AI delivers practical, fast optimization for email copy, subject lines, and CTAs. It automates rewriting with guidance, reducing manual drafting time and improving reply rates. Its live prompts and seamless Gmail integration make it ideal for teams seeking tangible, scalable writing improvements.