Frase.io

Sign in to Phrase. In the left sidebar, choose the project you’ll outline for (or create a new one).

Click SEO Tools in the left navigation to access content optimization features.

In SEO Tools, select Google Search Console Content Analytics. Follow prompts to authorize and connect your Search Console account and property.

In the upper area, enter your target keyword and set country and language as needed.

Click Content Brief. If you don’t have one, create a new brief for the keyword; otherwise load an existing brief.

If you have an existing article, use Import From URL to pull the content into the Brief. Paste the URL and confirm import.

In the Topic/Source panel, include the top competing pages and deselect low-relevance sources.

Open Top Topics to see recommended topics and check the Topic Gap to identify missing ideas.

Open Headers to see commonly used subhead terms. Click terms to preview usage by competitors and remove irrelevant ones.

From the topics and headers, drag and drop or write in the outline structure. Create sections and subsections reflecting the key topics.

Adjust order, balance section length, and ensure coverage of core topics and supporting subtopics.

Save the Content Brief, export or copy the outline into your WordPress editor to begin drafting the full article.

In the left navigation, click Sign In. Then open your Frase project and select Outline Builder.

In Outline Builder, type the keyword (e.g., Pinterest marketing) into the keyword field and press Enter.

Click Research Top Results to fetch the top 10 competitor articles and data.

Uncheck any items outside the top 10 to narrow the set.

Click Explore Headings to view competitor headings. Scroll to assess H1/H2/H3 patterns.

Create a custom H1 title and assign H2/H3 headings to form a logical hierarchy.

Move headings to establish the desired order and ensure key topics are covered.

Under Instructions, write concise prompts for each heading; click the 'Write All Sections with AI' button.

Specify target word count (~3,300–3,500 words) and any keyword requirements.

Click Generate Draft; if a heading is not written, click Execute Instruction under that heading to complete it.

Quickly skim for repetition and tighten phrasing; fact-check key claims.

Check the SEO score and readability; adjust headings and keyword usage to exceed target scores.

Insert call-to-action and internal links to related posts with descriptive anchor text.

Copy the draft to WordPress as a Draft post; fill meta fields for SEO and readability.

Preview in WordPress, schedule publication, and monitor performance post-publish.

Sign in to Frase. In the left navigation, click Documents to view your projects and drafts.

Click Create Document. Choose an SEO-focused template or start from a blank document depending on your workflow.

In the document setup, type your target keyword (e.g., digital PR) and select the content intent (definition, explainer, or how-to).

Let Frase pull SERP results for the keyword and surface common structures, headings, and questions to guide your outline.

Click Generate Content Brief. Review the auto-generated brief, including recommended word count, headings, and referenced pages.

Use the brief to confirm or adjust the article outline. Ensure the H1 matches a top SERP theme (e.g., What is Digital PR) and align on sections.

Click Share Brief to generate an editable link. Share with teammates or clients so they can comment directly in Frase.

Click Continue Writing to generate paragraphs for each section. Repeat to extend content until you reach your target length.

Identify opportunities to add quotes or case studies. Use in-text quotes or a separate references section to elevate credibility.

Review the Content Score and keyword usage. Adjust word count toward your target (e.g., 3,000–3,500 words) and optimize keyword density.

Plan visuals (diagrams, charts). Insert or link to referenced sources and internal pages to strengthen the piece.

Proofread for tone and clarity, export as a draft or publish to your CMS, and share the final document with stakeholders.