Webflow
A centralized, collaborative platform that streamlines content creation and project delivery across disciplines. Turn ideas into finished assets faster by coordinating tasks, assets, and feedback in one place.
Productivity & Projects, Writing & Content, Design & Visuals
Pricing
The pricing page lists USD monthly rates for core Site plans (Starter, Basic, CMS) and add-ons (Optimize, Analyze, Localization Essentials, Localization Advanced), with Enterprise pricing available via contact.
| Plan | Price |
|---|---|
| Starter | $14 / month |
| Basic | $23 / month |
| CMS | $39 / month |
| Enterprise | Contact for pricing |
| Optimize | $299 / month |
| Analyze | $9 / month |
| Localization Essentials | $9 / month |
| Localization Advanced | $29 / month |
Key features
- Create projects and tasks to organize work
- Attach and manage media assets and documents
- Assign teammates, set due dates, and track progress
- Comment and review work items with versioned history
How to do tasks with Webflow
Step-by-step workflows sourced from official docs/tutorials where possible.
How to organize design assets
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Open Assets Panel
In the left toolbar, click the Assets icon to open the panel.
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Review File Types
Familiarize yourself with supported assets: images, documents, audio, and animations.
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Upload Assets
Click the cloud upload icon, or drag files into the panel to add images, documents, audio, and animations.
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Rename Assets
Hover the asset, click the more options icon, then Edit Settings. Change the Name, and click Save.
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Create Folders
Click New Folder in the Assets panel. Name the folder and press Create. Optionally choose a parent for nesting.
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Move Assets to Folders
Drag assets into a folder or use Move to… to relocate them.
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Add Alt Text
Hover the asset, More Options > Edit Settings, enter Descriptive Alt Text, and Save. If decorative, mark as Decorative.
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Compress Images
Select an image, More Options > Compress, choose AVIF or WebP, then Compress. Repeat for bulk as needed.
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Replace Assets
Hover the asset, More Options > Replace, select the new file, then Open. Note: the asset URL will change.
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Duplicate Library Asset
For a shared Library asset, hover the asset, More Options > Duplicate to create a local copy.
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Copy Link / Preview
Hover the asset, More Options > Copy Link to copy the public URL, or Open Link to preview in a new tab.
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Search, Filter, and Sort
Use Filter to limit by type or folder, Search to locate by name, and Sort by Newest, Oldest, A-Z, or Z-A.
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Use On Canvas
Drag image or animation onto the canvas to create an image element or Lottie/Rive element.
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Background Images
Select an element, go to the Style panel, and set a background image from Assets.
How to keep visual consistency across platforms?
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Open Webflow Designer
Open your Webflow project in Designer from the dashboard.
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Open Style Manager
In the right-hand panel, select Style Manager to access global styles.
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Create Brand Color Styles
In Style Manager, define Color Styles for Brand Primary, Brand Secondary, and Neutral colors; use precise hex codes.
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Create Typography Styles
Define Type Styles for H1, H2, Body, and Caption; set font-family, size, weight, and line-height.
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Create Symbols for Reusable Blocks
Convert header, footer, and common cards into Symbols to ensure consistency.
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Set Global Spacing Scale
Create Space Styles for margins and paddings (e.g., 8, 12, 16, 24, 32) and apply them consistently.
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Define Breakpoints
Add Desktop, Tablet, and Mobile breakpoints and align typography and spacing across them.
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Publish Design System to Library
In Designer, use the Library panel to publish design tokens and components for the team.
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Apply Global Styles
Ensure new components reference existing Color Styles, Type Styles, and Space Styles.
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Create a Live Style Guide Page
Build a reference page showing color swatches, typography, and components; link to tokens.
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Validate Across Platforms
Preview pages in Webflow’s Preview mode and test on different device sizes.
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Document Guidelines
Document governance and extension rules for tokens and components to guide future work.
How can I quickly create an outline or structure for an article or blog post?
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Set Article Goal
Define the post's purpose and target audience in one sentence.
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Identify Core Sections
List 3-6 main topics to cover as H2 sections.
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Create Underlying Hierarchy
For each H2, add 1-2 H3 subpoints to form a nested outline.
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Name Heading Titles
Rename headings to be concise and SEO-friendly.
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Add Brief Descriptions
Write 1-2 sentence descriptions under each heading.
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Check Logical Flow
Reorder sections if needed to improve narrative.
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Verify Coverage
Ensure every main topic supports the goal and nothing is missing.
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Publish or Save Outline
Save the outline in your CMS draft or outline template.
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Share for Feedback
If time allows, share with a teammate for quick feedback.
Generate portfolio slides
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Open Webflow Designer
Open your Webflow project and navigate to the page where you want the portfolio slider.
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Add Slider to Page
From the Add Panel on the left, drag a Slider component onto the canvas inside the chosen section. It will stretch to the full width of its parent.
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Add Slides
With the Slider selected, press D to open the Element Settings Panel, then click + Add Slide. You can also right-click a slide on the canvas and choose Duplicate.
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Duplicate Slides
Alternatively, duplicate an existing slide by right-clicking it in the canvas and selecting Duplicate.
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Arrange Slides in Navigator
Use the Navigator panel to reorder slides by selecting a slide and dragging it to a new position.
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Add Background to Slide
Select a slide and either drag an Image element into it or set a background image on the slide. Create a class and reuse it across slides.
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Set Background Properties
On the slide's class, set Background Size to Contain and Background Position to Center to keep content visible.
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Add Content on Slide
Drop a container inside the slide and add a Heading and a Paragraph to describe the piece.
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Open Slider Settings
Select the Slider, then press D to open the Settings Panel and review available options.
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Configure Animation
In Settings Panel, choose an Animation Type (e.g., Slide or Fade) to control how slides move.
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Adjust Easing and Duration
In Settings Panel, select an Easing method and set Duration to control transition timing.
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Enable Swipe Gestures
In Settings Panel, enable Swipe gestures for touch devices.
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Set Auto Play
In Settings Panel, turn Auto play ON, set the delay for the first slide, and specify how many slides to loop.
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Arrows and Navigation
In Settings Panel, configure First and Last Slide arrows, and adjust Slide nav controls for spacing, shape, and color.
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Resize and Position
Select the Slider and adjust its height in the Styles Panel. Consider using vh units for responsiveness.
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Customize Arrows
To change arrow icons, replace the icon inside the left/right arrow elements or add your own images. Apply a dedicated class to target styling.
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Style Dots (Optional)
Adjust dot size and color in the embed CSS for .w-slider-dot and .w-slider-dot.w-active.
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Show 3 Slides at Once
To create a 3-slide carousel: assign the same slide class to all slides, set width to 33.33% on desktop and 100% on mobile.
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Populate with Collection Content
Webflow sliders can't auto-populate with dynamic content. Use a Collection List in each slide and limit to one item; duplicate slides and adjust the start item.
How to create and manage a design system using components and styles
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Define Design Tokens
Open the Design Tokens panel. Create tokens for core colors (color-primary, color-background), typography (font-size-base, font-weight-regular), and spacing (space-sm, space-lg). Use a consistent naming convention across colors, typography, and spacing.
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Create Theme Tokens
Add tokens for light and dark themes. Define semantic tokens like color-background and color-text for each theme. Group them under theme names (theme-light, theme-dark) and test in both modes.
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Establish Style Selectors
In the Styles area, create global classes (e.g., btn-primary, card-content) and set default tag styles for common elements (h1, p, a). Ensure selectors reference tokens for colors and spacing.
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Build Reusable Components
Create components such as Nav, Hero, Card, Button, and Footer. For each, set default properties and connect to tokens and selectors so updates propagate automatically.
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Define Component Properties
For each component, add properties (props) like variant, size, and alignment. Document how changing a property affects multiple instances.
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Assemble Page Templates
Combine components and tokens into reusable page templates (e.g., Home, Blog, Contact). Ensure templates rely on tokens so site-wide changes propagate.
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Set Up Shared Libraries
Publish components, tokens, and templates to the Shared Library. Add this library to all sites in the Workspace for quick access.
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Document Naming Conventions
Name patterns: Classes (btn-primary, card-content), Variables (color-primary, spacing-lg), Components (Nav-Topbar, Hero-Default). Use this everywhere.
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Implement Theming and Responsiveness
Link tokens to breakpoints and responsive styles. Define how tokens adjust at tablet and mobile sizes; test across screen sizes.
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Publish a Style Guide
Create a dedicated style guide page or design-system site. Explain tokens, selectors, components, patterns, and usage guidelines.
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Governance and Ownership
Assign owners for tokens and components. Establish review cadences and a change-log to track updates.
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Ongoing Maintenance and Audits
Schedule regular audits to ensure consistency. Reconcile drift by updating tokens, selectors, and components across templates.
Ready to try Webflow?
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