Webflow

A centralized, collaborative platform that streamlines content creation and project delivery across disciplines. Turn ideas into finished assets faster by coordinating tasks, assets, and feedback in one place.

Productivity & Projects, Writing & Content, Design & Visuals

Pricing

The pricing page lists USD monthly rates for core Site plans (Starter, Basic, CMS) and add-ons (Optimize, Analyze, Localization Essentials, Localization Advanced), with Enterprise pricing available via contact.

Pricing plans for Webflow
Plan Price
Starter $14 / month
Basic $23 / month
CMS $39 / month
Enterprise Contact for pricing
Optimize $299 / month
Analyze $9 / month
Localization Essentials $9 / month
Localization Advanced $29 / month

Last checked: 2026-01-19 · Source: webflow.com

Key features

  • Create projects and tasks to organize work
  • Attach and manage media assets and documents
  • Assign teammates, set due dates, and track progress
  • Comment and review work items with versioned history

How to do tasks with Webflow

Step-by-step workflows sourced from official docs/tutorials where possible.

How to organize design assets Free possible
  1. Open Assets Panel

    In the left toolbar, click the Assets icon to open the panel.

  2. Review File Types

    Familiarize yourself with supported assets: images, documents, audio, and animations.

  3. Upload Assets

    Click the cloud upload icon, or drag files into the panel to add images, documents, audio, and animations.

  4. Rename Assets

    Hover the asset, click the more options icon, then Edit Settings. Change the Name, and click Save.

  5. Create Folders

    Click New Folder in the Assets panel. Name the folder and press Create. Optionally choose a parent for nesting.

  6. Move Assets to Folders

    Drag assets into a folder or use Move to… to relocate them.

  7. Add Alt Text

    Hover the asset, More Options > Edit Settings, enter Descriptive Alt Text, and Save. If decorative, mark as Decorative.

  8. Compress Images

    Select an image, More Options > Compress, choose AVIF or WebP, then Compress. Repeat for bulk as needed.

  9. Replace Assets

    Hover the asset, More Options > Replace, select the new file, then Open. Note: the asset URL will change.

  10. Duplicate Library Asset

    For a shared Library asset, hover the asset, More Options > Duplicate to create a local copy.

  11. Copy Link / Preview

    Hover the asset, More Options > Copy Link to copy the public URL, or Open Link to preview in a new tab.

  12. Search, Filter, and Sort

    Use Filter to limit by type or folder, Search to locate by name, and Sort by Newest, Oldest, A-Z, or Z-A.

  13. Use On Canvas

    Drag image or animation onto the canvas to create an image element or Lottie/Rive element.

  14. Background Images

    Select an element, go to the Style panel, and set a background image from Assets.

How to keep visual consistency across platforms? Paid required
  1. Open Webflow Designer

    Open your Webflow project in Designer from the dashboard.

  2. Open Style Manager

    In the right-hand panel, select Style Manager to access global styles.

  3. Create Brand Color Styles

    In Style Manager, define Color Styles for Brand Primary, Brand Secondary, and Neutral colors; use precise hex codes.

  4. Create Typography Styles

    Define Type Styles for H1, H2, Body, and Caption; set font-family, size, weight, and line-height.

  5. Create Symbols for Reusable Blocks

    Convert header, footer, and common cards into Symbols to ensure consistency.

  6. Set Global Spacing Scale

    Create Space Styles for margins and paddings (e.g., 8, 12, 16, 24, 32) and apply them consistently.

  7. Define Breakpoints

    Add Desktop, Tablet, and Mobile breakpoints and align typography and spacing across them.

  8. Publish Design System to Library

    In Designer, use the Library panel to publish design tokens and components for the team.

  9. Apply Global Styles

    Ensure new components reference existing Color Styles, Type Styles, and Space Styles.

  10. Create a Live Style Guide Page

    Build a reference page showing color swatches, typography, and components; link to tokens.

  11. Validate Across Platforms

    Preview pages in Webflow’s Preview mode and test on different device sizes.

  12. Document Guidelines

    Document governance and extension rules for tokens and components to guide future work.

How can I quickly create an outline or structure for an article or blog post? Free possible
  1. Set Article Goal

    Define the post's purpose and target audience in one sentence.

  2. Identify Core Sections

    List 3-6 main topics to cover as H2 sections.

  3. Create Underlying Hierarchy

    For each H2, add 1-2 H3 subpoints to form a nested outline.

  4. Name Heading Titles

    Rename headings to be concise and SEO-friendly.

  5. Add Brief Descriptions

    Write 1-2 sentence descriptions under each heading.

  6. Check Logical Flow

    Reorder sections if needed to improve narrative.

  7. Verify Coverage

    Ensure every main topic supports the goal and nothing is missing.

  8. Publish or Save Outline

    Save the outline in your CMS draft or outline template.

  9. Share for Feedback

    If time allows, share with a teammate for quick feedback.

Generate portfolio slides Free possible
  1. Open Webflow Designer

    Open your Webflow project and navigate to the page where you want the portfolio slider.

  2. Add Slider to Page

    From the Add Panel on the left, drag a Slider component onto the canvas inside the chosen section. It will stretch to the full width of its parent.

  3. Add Slides

    With the Slider selected, press D to open the Element Settings Panel, then click + Add Slide. You can also right-click a slide on the canvas and choose Duplicate.

  4. Duplicate Slides

    Alternatively, duplicate an existing slide by right-clicking it in the canvas and selecting Duplicate.

  5. Arrange Slides in Navigator

    Use the Navigator panel to reorder slides by selecting a slide and dragging it to a new position.

  6. Add Background to Slide

    Select a slide and either drag an Image element into it or set a background image on the slide. Create a class and reuse it across slides.

  7. Set Background Properties

    On the slide's class, set Background Size to Contain and Background Position to Center to keep content visible.

  8. Add Content on Slide

    Drop a container inside the slide and add a Heading and a Paragraph to describe the piece.

  9. Open Slider Settings

    Select the Slider, then press D to open the Settings Panel and review available options.

  10. Configure Animation

    In Settings Panel, choose an Animation Type (e.g., Slide or Fade) to control how slides move.

  11. Adjust Easing and Duration

    In Settings Panel, select an Easing method and set Duration to control transition timing.

  12. Enable Swipe Gestures

    In Settings Panel, enable Swipe gestures for touch devices.

  13. Set Auto Play

    In Settings Panel, turn Auto play ON, set the delay for the first slide, and specify how many slides to loop.

  14. Arrows and Navigation

    In Settings Panel, configure First and Last Slide arrows, and adjust Slide nav controls for spacing, shape, and color.

  15. Resize and Position

    Select the Slider and adjust its height in the Styles Panel. Consider using vh units for responsiveness.

  16. Customize Arrows

    To change arrow icons, replace the icon inside the left/right arrow elements or add your own images. Apply a dedicated class to target styling.

  17. Style Dots (Optional)

    Adjust dot size and color in the embed CSS for .w-slider-dot and .w-slider-dot.w-active.

  18. Show 3 Slides at Once

    To create a 3-slide carousel: assign the same slide class to all slides, set width to 33.33% on desktop and 100% on mobile.

  19. Populate with Collection Content

    Webflow sliders can't auto-populate with dynamic content. Use a Collection List in each slide and limit to one item; duplicate slides and adjust the start item.

How to create and manage a design system using components and styles Free possible
  1. Define Design Tokens

    Open the Design Tokens panel. Create tokens for core colors (color-primary, color-background), typography (font-size-base, font-weight-regular), and spacing (space-sm, space-lg). Use a consistent naming convention across colors, typography, and spacing.

  2. Create Theme Tokens

    Add tokens for light and dark themes. Define semantic tokens like color-background and color-text for each theme. Group them under theme names (theme-light, theme-dark) and test in both modes.

  3. Establish Style Selectors

    In the Styles area, create global classes (e.g., btn-primary, card-content) and set default tag styles for common elements (h1, p, a). Ensure selectors reference tokens for colors and spacing.

  4. Build Reusable Components

    Create components such as Nav, Hero, Card, Button, and Footer. For each, set default properties and connect to tokens and selectors so updates propagate automatically.

  5. Define Component Properties

    For each component, add properties (props) like variant, size, and alignment. Document how changing a property affects multiple instances.

  6. Assemble Page Templates

    Combine components and tokens into reusable page templates (e.g., Home, Blog, Contact). Ensure templates rely on tokens so site-wide changes propagate.

  7. Set Up Shared Libraries

    Publish components, tokens, and templates to the Shared Library. Add this library to all sites in the Workspace for quick access.

  8. Document Naming Conventions

    Name patterns: Classes (btn-primary, card-content), Variables (color-primary, spacing-lg), Components (Nav-Topbar, Hero-Default). Use this everywhere.

  9. Implement Theming and Responsiveness

    Link tokens to breakpoints and responsive styles. Define how tokens adjust at tablet and mobile sizes; test across screen sizes.

  10. Publish a Style Guide

    Create a dedicated style guide page or design-system site. Explain tokens, selectors, components, patterns, and usage guidelines.

  11. Governance and Ownership

    Assign owners for tokens and components. Establish review cadences and a change-log to track updates.

  12. Ongoing Maintenance and Audits

    Schedule regular audits to ensure consistency. Reconcile drift by updating tokens, selectors, and components across templates.

Ready to try Webflow?

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